TY  - BOOK
AU  - Lancaster, Geoffrey
AU  - Reynolds, Paul
TI  - Management of marketing
SN  - 9780750661034
SN  - 200529643
U1  - 658.8 LAN 
PY  - 2005///
CY  - Oxford ; Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -