Lancaster, Geoffrey <br/><br/>
Management of marketing 
Geoff Lancaster and Paul Reynolds 
 - Oxford ; Burlington, MA  Elsevier/Butterworth-Heinemann  2005 
 - xi, 410 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750661034 
<br/><br/><label>ISSN: </label>2005296430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LAN