Cooper, Marjorie J Introduction to marketing Marjorie J. Cooper ; contributing editors, Michael F. d'Amico, Judy Siguaw, William F. Motz - 1st South Asian ed - Lincolnwood, IL NTC Learning Works 1999 - vii, 164 p. ; 24 cm ISBN: 9788176490528 ISSN: 96005069 Subjects--Topical Terms: Marketing - Examinations, questions, etc Dewey Class. No.: 658.80076 COO