Internet advertising : theory and practice 
edited by David W. Schumann, Esther Thorson 
 - Rev. ed 
 - Mahwah, NJ  Lawrence Erlbaum Associates  2006 
 - ix, 516 p. ; 24 cm 
<br/><br/> Rev. ed. of: Advertising and the World Wide Web. 1999. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780805851090 
<br/><br/><label>ISSN: </label>2006015809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising
<br/><br/><label>Dewey Class. No.: </label>659.144 SCH