International franchising in emerging markets : Central and Eastern Europe and Latin America
Dianne H.B. Welsh and Ilan Alon editors
- Chicago, IL CCH Inc c2001
- 318 p. ; 23 cm
Includes bibliographical references
9780808006367
2001275821
Franchises (Retail trade) - Europe, Central Franchises (Retail trade) - Europe, Eastern Franchises (Retail trade) - Latin America