TY  - BOOK
AU  - Ghauri, Pervez N
AU  - Cateora, Philip
TI  - International business negotiations
SN  - 9780077122850
SN  - 96035060
U1  - 658.84 GHA 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Corporate culture
KW  - Export marketing
KW  - Foreign licensing agreements
KW  - International trade
KW  - Joint ventures
KW  - Negotiation in business
N1  - Includes bibliographical references (p. 409-424) and indexes
ER  -