TY  - BOOK
AU  - Hayes, Thomas J
ED  - American Marketing Association, Symposium on the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio)
TI  - New strategies in higher education marketing
SN  - 9781560241980
SN  - 91025330
U1  - 378.100688 HAY 
PY  - 1991///
CY  - New York
PB  - Routledge
KW  - Education, Higher - United States - Marketing - Congresses
N1  - Includes bibliographical references and indexes
ER  -