TY - BOOK AU - Joyner, Mark TI - Integration marketing : how small businesses become big businesses--and big businesses become empires SN - 9780470454596 SN - 200805203 U1 - 658.801 JOY PY - 2009/// CY - Hoboken, NJ PB - Wiley KW - Big business KW - Marketing KW - Small business KW - Strategic planning N1 - Includes index ER -