TY  - BOOK
AU  - Kitchen, Philip J
AU  - Pelsmacker, Patrick de
TI  - Integrated marketing communications : a primer
SN  - 9780415314206
SN  - 200400094
U1  - 658.80014 KIT 
PY  - 2004///
CY  - London ; New York
PB  - Routledge
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 178-186) and index
ER  -