Kitchen, Philip J <br/><br/>
Integrated marketing communications : a primer 
Philip J. Kitchen and Patrick de Pelsmacker 
 - London ; New York  Routledge  2004 
 - xiii, 193 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 178-186) and index 
<br/><br/><label>ISBN: </label>9780415314206 
<br/><br/><label>ISSN: </label>2004000946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.80014 KIT