TY  - BOOK
AU  - Moore, Jeri
AU  - Thorson, Esther
ED  - Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.)
TI  - Integrated communication : synergy of persuasive voices
SN  - 9780805813913
SN  - 95019673
U1  - 658.8 THO 
PY  - 1996///
CY  - Hove ; East Sussex
PB  - Psychology Press
KW  - Communication in marketing - Congresses
KW  - Marketing - Management - Congresses
N1  - Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992. Includes bibliographical references and indexes
ER  -