TY  - BOOK
AU  - Clow, Kenneth E
AU  - Baack, Donald E
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780136079422
SN  - 200804364
U1  - 659.1 CLO 
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -