Clow, Kenneth E <br/><br/>
Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow, Donald Baack 
 - 4th ed 
 - Upper Saddle River, NJ  Prentice Hall  2010 
 - xxi, 454 p. : ill. (chiefly col.) ; 28 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780136079422 
<br/><br/><label>ISSN: </label>2008043641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO