TY  - BOOK
AU  - Clow, Kenneth E
AU  - Baack, Donald E
TI  - Integrated advertising promotion and marketing communication
SN  - 9788131709962
U1  - 658.802 CLO 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Marketing - Management
N1  - Includes Index
ER  -