Clow, Kenneth E <br/><br/>
Integrated advertising promotion and marketing communication 
Kenneth E. Clow, Donald E. Baack 
 - 3rd ed 
 - New Delhi  Pearson  2009 
 - 537 p. : ill. ; 28 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 CLO