Sugars, Bradley J Instant advertising Bradley J. Sugars - New York McGraw-Hill c2006 - xii, 271 p. : ill. ; 23 cm Includes bibliographical references (p. 251) ISBN: 9780071466608 ISSN: 2005025276 Subjects--Topical Terms: AdvertisingAdvertising copy Dewey Class. No.: 659.1 SUG