Andersen, Henrik Inside the customer universe : how to build unique customer insight for profitable growth and market leadership Henrik Andersen, Thomas Ritter - Hoboken, NJ John Wiley & Sons c2008 - x, 279 p. : ill. ; 23 cm Includes bibliographical references and index ISBN: 9780470694244 ISSN: 2008015120 Subjects--Topical Terms: Customer relationsMarketing Dewey Class. No.: 658.8343 AND