TY  - BOOK
AU  - Rafinejad, Dariush
TI  - Innovation, product development and commercialization : case studies and key practices for market leadership
SN  - 9781932159707 ; 9788131509982
SN  - 200700636
U1  - 658.503 RAF 
PY  - 2007///
CY  - Ft. Lauderdale, FL
PB  - J. Ross Pub
KW  - New products - Marketing
KW  - Product management
N1  - Includes bibliographical references and index
ER  -