TY  - BOOK
AU  - Trout, Jack
TI  - In search of the obvious : the antidote for today's marketing mess
SN  - 9789380032153
SN  - 200801681
U1  - 658.8 TRO 
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Advertising - Brand name products
KW  - Marketing
N1  - Includes bibliographical references (p. 195-197) and index
ER  -