Trout, Jack <br/><br/>
In search of the obvious : the antidote for today's marketing mess 
Jack Trout 
 - Hoboken, NJ  John Wiley & Sons  c2008 
 - xv, 208 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 195-197) and index 
<br/><br/><label>ISBN: </label>9789380032153 
<br/><br/><label>ISSN: </label>2008016815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 TRO