TY  - BOOK
AU  - Cakim, Idil Miriam
TI  - Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
SN  - 9780470442555
SN  - 200902911
U1  - 658.872 CAK 
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Telemarketing
KW  - Word-of-mouth advertising
N1  - Includes bibliographical references and index
ER  -