Cakim, Idil Miriam <br/><br/>
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers 
Idil Miriam Cakim 
 - Hoboken, NJ  Wiley  2010 
 - xvii, 204 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470442555 
<br/><br/><label>ISSN: </label>2009029115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing<br/>Word-of-mouth advertising
<br/><br/><label>Dewey Class. No.: </label>658.872 CAK