TY  - BOOK
AU  - Schultz, Don E
AU  - Schultz, Heidi F
TI  - IMC, the next generation : five steps for delivering value and measuring financial returns
SN  - 9780071416627
SN  - 200300368
U1  - 658.8 SCH 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Business communication
KW  - Customer services
KW  - Marketing
N1  - Includes Index
ER  -