Schultz, Don E <br/><br/>
IMC, the next generation : five steps for delivering value and measuring financial returns 
by Don E. Schultz, Heidi F. Schultz 
 - New York  McGraw-Hill  c2004 
 - xxiii, 408 p. : ill. ; 24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071416627 
<br/><br/><label>ISSN: </label>2003003687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business communication<br/>Customer services<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SCH