TY  - BOOK
AU  - Adams, Rob
TI  - If you build it will they come? : three steps to test and validate any market opportunity
SN  - 9780470563632
SN  - 201138012
U1  - 658.802 ADA 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing - Planning
KW  - New products - Marketing
N1  - Includes index
ER  -