Adams, Rob <br/><br/>
If you build it will they come? : three steps to test and validate any market opportunity 
Rob Adams 
 - Hoboken, NJ  John Wiley  c2010 
 - vii, 215 p. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470563632 
<br/><br/><label>ISSN: </label>2011380123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning<br/>New products - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 ADA