TY  - BOOK
AU  - Lim, Gerrie
TI  - Idol to icon : the creation of celebrity brands
SN  - 9781904879183
U1  - 658.827 LIM 
PY  - 2005///
CY  - Singapore
PB  - Marshall Cavendish
KW  - Marketing
N1  - Includes Index
ER  -