TY  - BOOK
AU  - Rose, Chris
TI  - How to win campaigns : communications for change
SN  - 9781849711937
SN  - 201003655
U1  - 659 ROS 
PY  - 2010///
CY  - London
PB  - Earthscan
KW  - Communication in social action
KW  - Persuasion (Psychology)
KW  - Publicity
KW  - Social action
KW  - Social marketing
N1  - Includes bibliographical references (p. [331]-358) and index
ER  -