TY  - BOOK
AU  - Bauer, Joel
AU  - Levy, Mark
TI  - How to persuade people who don't want to be persuaded : get what you want-every time!
SN  - 9780471647973
SN  - 200302763
U1  - 153.852 BAU 
PY  - 2004///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Persuasion (Psychology)
N1  - Includes index
ER  -