TY  - BOOK
AU  - Baverstock, Alison
TI  - How to market books : the essential guide to maximizing profit and exploiting all channels to market
SN  - 9780749450205
SN  - 200703708
U1  - 002.0688 BAV 
PY  - 2008///
CY  - London
PB  - Kogan Page Ltd
KW  - Books - Marketing
KW  - Selling - Books
N1  - Includes bibliographical references (p. [313]) and index
ER  -