Baverstock, Alison <br/><br/>
How to market books : the essential guide to maximizing profit and exploiting all channels to market 
Alison Baverstock 
 - 4th ed 
 - London  Kogan Page Ltd  c2008 
 - xii, 324 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [313]) and index 
<br/><br/><label>ISBN: </label>9780749450205 
<br/><br/><label>ISSN: </label>2007037085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Books - Marketing<br/>Selling - Books
<br/><br/><label>Dewey Class. No.: </label>002.0688 BAV