TY  - BOOK
AU  - Moilanen, Teemu
AU  - Rainisto, Seppo K
TI  - How to brand nations, cities and destinations : a planning book for place branding
SN  - 9780230220928
SN  - 200805285
U1  - 910.688 MOI 
PY  - 2009///
CY  - Houndmills, Basingstoke ; New York, NY
PB  - Palgrave Macmillan
KW  - City promotion
KW  - Place marketing
N1  - Includes bibliographical references (p. 189-196) and index
ER  -