Moilanen, Teemu <br/><br/>
How to brand nations, cities and destinations : a planning book for place branding 
Teemu Moilanen and Seppo Rainisto 
 - Houndmills, Basingstoke ; New York, NY  Palgrave Macmillan  2009 
 - ix, 202 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 189-196) and index 
<br/><br/><label>ISBN: </label>9780230220928 
<br/><br/><label>ISSN: </label>2008052855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>City promotion<br/>Place marketing
<br/><br/><label>Dewey Class. No.: </label>910.688 MOI