TY  - BOOK
AU  - Roman, Kenneth
AU  - Maas, Jane
AU  - Nisenholtz, Martin
TI  - How to advertise : what works, what doesn't - and why
SN  - 9780749438494
SN  - 200305315
U1  - 659.1 ROM 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Advertising
N1  - Includes index
ER  -