Roman, Kenneth <br/><br/>
How to advertise : what works, what doesn't - and why 
Kenneth Roman and Jane Maas with Martin Nisenholtz 
 - 3rd ed 
 - London  Kogan Page  2003 
 - xxi, 218 p. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780749438494 
<br/><br/><label>ISSN: </label>2003053159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ROM