TY  - BOOK
AU  - Holt, Douglas B
TI  - How brands become icons : the principles of cultural branding
SN  - 9781578517749
SN  - 200400269
U1  - 658.827 HOL 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Business names
KW  - Popular culture
N1  - Includes bibliographical references (p. 245-249) and index
ER  -