Holt, Douglas B <br/><br/>
How brands become icons : the principles of cultural branding 
Douglas B. Holt 
 - Boston  Harvard Business School  2004 
 - xiii, 265 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 245-249) and index 
<br/><br/><label>ISBN: </label>9781578517749 
<br/><br/><label>ISSN: </label>2004002697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Business names<br/>Popular culture
<br/><br/><label>Dewey Class. No.: </label>658.827 HOL