TY - BOOK AU - Rein, Irving J TI - High visibility : transforming your personal and professional brand SN - 9780071456807 SN - 200502367 U1 - 659 REI PY - 2006/// CY - New York PB - McGraw-Hill KW - Celebrities KW - Fame KW - Publicity N1 - Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997. Includes bibliographical references and index ER -