Earls, Mark <br/><br/>
Herd : how to change mass behaviour by harnessing our true nature 
Mark Earls 
 - Hoboken, NJ  John Wiley & Sons  c2007 
 - xx, 348 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [331]-339) and index 
<br/><br/><label>ISBN: </label>9780470744598 
<br/><br/><label>ISSN: </label>2006027031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Consumer behavior<br/>Social influence<br/>Social interaction
<br/><br/><label>Dewey Class. No.: </label>306 EAR