Berkowitz, Eric N <br/><br/>
Health care market strategy : from planning to action 
Steven G. Hillestad, Eric N. Berkowitz 
 - 3rd ed 
 - Sudbury, MA  Jones and Bartlett Publishers  c2004 
 - xvii, 287 p. : ill. ; 24 cm 
<br/><br/> Rev. ed. of: Health care marketing plans. 1991. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780763747992 
<br/><br/><label>ISSN: </label>2003018041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health Services Administration<br/>Marketing of Health Services<br/>Medical care - Marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>362.10688 HIL