Harvard business review on marketing 

 - Boston  Harvard Business School  2001 
 - vii, 182 p. : ill. ; 21 cm 
<br/><br/> Contains articles previously published in the Harvard business review. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781578518043 
<br/><br/><label>ISSN: </label>2002100251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR