Gunelius, Susan <br/><br/>
Harry Potter : the story of a global business phenomenon 
Susan Gunelius 
 - Basingstoke, Hampshire  Palgrave Macmillan  2008 
 - xix, 194 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 164-180) and index 
<br/><br/><label>ISBN: </label>9780230203235 
<br/><br/><label>ISSN: </label>2008016412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Potter, Harry (Fictitious character)
<br/><br/><label>Dewey Class. No.: </label>658.812 GUN