TY  - BOOK
AU  - Hagel, John
AU  - Armstrong, Arthur
TI  - Net gain : expanding markets through virtual communities
SN  - 9780875847597
SN  - 96041597
U1  - 658.800285467 HAG 
PY  - 1997///
CY  - Boston
PB  - Harvard Business School
KW  - Customer relations
KW  - Internet marketing
N1  - Includes bibliographical references (p. 221-224) and index
ER  -