Handbook of qualitative research methods in marketing 
edited by Russell W. Belk 
 - Cheltenham, UK ; Northampton, MA  Edward Elgar  c2006 
 - xi, 595 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781845421007 
<br/><br/><label>ISSN: </label>2006004283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - Research - Methodology<br/>Marketing research - Methodology<br/>Qualitative research - Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 BEL