TY  - BOOK
AU  - Weitz, Barton
AU  - Wensley, Robin
TI  - Handbook of marketing
SN  - 9781412921206
U1  - 658.8 WEI 
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Marketing
N1  - Includes Index
ER  -