TY  - BOOK
AU  - Hesz, Alex
AU  - Neophytou, Bambos
TI  - Guilt trip : from fear to guilt on the green bandwagon
SN  - 9780470746226
SN  - 200902797
U1  - 658.4083 HES 
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Consumer behavior - Psychological aspects
KW  - Green marketing
KW  - Guilt
KW  - Social responsibility of business
N1  - Includes bibliographical references and index
ER  -