Hesz, Alex

Guilt trip : from fear to guilt on the green bandwagon Alex Hesz and Bambos Neophytou - Hoboken, NJ Wiley 2010 - xvii, 266 p. ; 24 cm

Includes bibliographical references and index

9780470746226

2009027974


Consumer behavior - Psychological aspects
Green marketing
Guilt
Social responsibility of business

658.4083 HES