Hesz, Alex
Guilt trip : from fear to guilt on the green bandwagon
Alex Hesz and Bambos Neophytou
- Hoboken, NJ Wiley 2010
- xvii, 266 p. ; 24 cm
Includes bibliographical references and index
9780470746226
2009027974
Consumer behavior - Psychological aspects
Green marketing
Guilt
Social responsibility of business
658.4083 HES