TY  - BOOK
AU  - Friedman, Lawrence G
TI  - Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably
SN  - 9780750674607
SN  - 200251255
U1  - 658.8 FRI 
PY  - 2002///
CY  - Amsterdam ; Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -