Friedman, Lawrence G <br/><br/>
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably 
Lawrence G. Friedman 
 - Amsterdam ; Boston  Butterworth-Heinemann  2002 
 - xii, 294 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750674607 
<br/><br/><label>ISSN: </label>2002512551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 FRI