Lee, Kiefer <br/><br/>
Global marketing management : changes, new challenges, and strategies 
Kiefer Lee, Steve Carter 
 - 2nd ed 
 - Oxford  Oxford University Press  2009 
 - xxvii, 565 p. : col. ill. ; 27 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780198064053 
<br/><br/><label>ISSN: </label>2009005337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises - Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.84 LEE